Portfolio of Companies
Setting the Standard
for the Venue Industry.
The Venue Standard is the institutional portfolio behind six companies spanning venue operations, consumer experiences, creative services, education, professional association, and real estate investment — built to raise the benchmark for how the American venue industry operates.
6
Portfolio Companies
10+
Venues Under Management
1,000+
Podcast Episodes
4
States of Operation
The Portfolio
Six Companies.
One Standard.
Each company is an independent legal entity serving a distinct audience at a distinct stage of the venue industry ecosystem.
Common Sense Events
B2B — Property Owners
Full-service wedding and event venue management for property owners across the United States. CSE operates venues it does not own — managing marketing, sales, staffing, and event execution as an integrated revenue operator.
10 venues across CT, CA, AL & NC
CSE Venues
B2C — Couples & Event Clients
The consumer-facing portfolio of venues managed by Common Sense Events. Each property delivers a distinct event experience, backed by the operational standards of the CSE platform.
Managed venue portfolio
Candid by CSE
B2C — Event Clients
Photography and creative services embedded within the CSE venue ecosystem. Candid delivers professional event documentation with the consistency and quality standards of the broader platform.
In-house creative services
The Venue Rx
Venue Owners & Operators
The leading podcast and education platform for venue owners and operators — with more than 1,000 episodes. The Venue Rx is the top-of-funnel engine for the entire ecosystem: free, high-value content that builds trust and routes the right audience to the right solution.
1,000+ episodes
WEVA
Venue Owners & Operators
The Wedding & Event Venue Association — the first and only professional association dedicated to venue owners, operators, and managers. WEVA provides community, resources, and peer connection for those who want to improve their operations without full-service management.
Membership community
Venue Investment Group
Coming SoonInvestors & Property Owners
A real estate investment company focused on acquiring and operating wedding and event venue properties. VIG is the long-term thesis made tangible: using operational cash flow to convert excellence into asset ownership.
Coming Soon
"The venue business is the property. The only path to durable wealth in this industry is converting operational excellence into asset ownership."
The Standard
A Thesis Built
on Operational
Reality.
The central question in the venue industry is deceptively simple: which has more value — the operations of the business, or the physical property it sits on? The answer shapes every decision a venue owner, operator, or investor should make. The Venue Standard was built around a clear answer to that question.
The property is the asset. The brand of a venue is inextricably tied to the physical real estate it occupies. An operating business that does not own the underlying asset has almost zero enterprise value beyond the cash flow it generates. This is not a pessimistic view — it is the foundation of a rational long-term strategy.
The companies within The Venue Standard portfolio are each designed to serve a specific function within this thesis. Common Sense Events generates the operational cash flow. The Venue Rx and WEVA build the knowledge base and professional community that raises the industry's standards. Venue Investment Group is the long-term vehicle for converting that operational excellence into asset ownership.
The standard we are setting is not a marketing position. It is a commitment to operating at a level of professionalism, transparency, and systems-thinking that the venue industry has historically lacked. Every company in this portfolio exists to demonstrate that it is possible to run a venue business — or a portfolio of them — with the rigor of a serious operating company.
The Ecosystem
Awareness
The Venue Rx
Education & Media
Community
WEVA
Professional Association
Operations
Common Sense Events
Venue Management
Experience
CSE Venues + Candid
Consumer Brands
Ownership
Venue Investment Group
Real Estate & Capital
The Founder
Jonathan Aymin
Jonathan Aymin is the founder behind every company in The Venue Standard portfolio. He is an active operator — currently managing 10+ venues across four states — and has spent 15 years building the infrastructure of the American venue industry from the inside out.
His work spans venue operations, industry education, professional association leadership, and real estate investment — all connected by a single thesis: that operational excellence, applied at scale, is the path to durable asset ownership in the venue industry.
Founder & CEO
Common Sense Events
Founder
The Venue Rx — 1,000+ Episodes
Founder
WEVA — Wedding & Event Venue Association
Founder
Venue Investment Group
Founder
Candid by CSE
From the Founder
Writing & Frameworks
The Venue Business Illusion
If you don't own the dirt, your venue business has almost zero enterprise value. The brand is inextricably tied to the physical property.
The Three Layers of a Venue Business
Property Owner, Venue Manager, Event Coordinator — three distinct roles with different economics. Conflating them is the source of most bad decisions in the industry.
You Own Most of the Value. Act Like It.
Whether you think you are in the wedding business or not, your property is the product. Property owners must stay engaged and understand what they are and are not delegating.
Links will be updated as writing is published. Contact to be notified of new pieces.
Inquire
Work With
The Portfolio.
Whether you are a property owner evaluating management options, an investor exploring venue real estate, or a venue professional looking for community and resources — the right company in this portfolio exists for you.